Delacroix Partners provides a range of services to its technology clients:
Growth Strategy & Business Design Innovation
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Evaluation of new business designs for companies contemplating a shift in a current business model or investment in a new business model, e.g. shift from perpetual to subscription license models
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Market based economic analysis of investment options for companies examining an investment in one or more market spaces
Pricing & Packaging Optimization / Portfolio Strategy
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Pricing and packaging, bundling, feature prioritization, SKU strategy, business model & licensing metrics
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Conjoint analysis; Choice Based Conjoint, Menu Based Conjoint (MBC), Adaptive Conjoint
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Price elasticity measurement and optimization
Product Development / Go-to-Market
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Concept testing (purchase intent, calibration and development of opportunity models)
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Purchase intent, calibration and development of opportunity models, revenue modeling and viability metrics - analysis of the market potential for new product or service at revenue or profit level
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Optimization of the Go-to-Market (GTM) approach for a new offer or shift in GTM strategy for an existing offer
Market & Customers Segmentation
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Market segmentation and target market selection for strategic or tactical purposes
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Customer segmentation – identifying key drivers of segments based on attitudes, perceptions and behaviors
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Development of personas for product planning and marketing
Brand Strategy & Positioning
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Strategic brand architecture
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Benefit hierarchy; functional and emotional benefits, laddering
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Reasons to believe – proof points and brand character/imagery
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Messaging & naming testing
Channel Strategy & Ecosystem
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Optimization of channel selection and strategy
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In-depth IDIs; Sales Win/Loss
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Channel tactics for improved performance
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Partner ecosystem strategy & development